BLACKBERRY EXECUTIVE DINNER

WHAT
The launch of the BB10 smartphone was a success for BlackBerry, and now it was time to celebrate their accomplishments. Once again, BlackBerry called upon The 194 group to provide the musical programming and entertainment for their private dinner event. The event, catered by celebrity chef Mark McEwan was held for BlackBerry’s top execs.

WHERE
Waterloo, Ontario

WHEN
Jan, 2013

WHO
Research In Motion // Bond Brand Loyalty

HOW
We provided Entertainment, Audio Branding and Event Production services for this internal executive event. Guests walked the black carpet and were led into the “Technology Room” by the sweet sounds of an electric violin. The room showcased the company’s journey from its very first BlackBerry to its most recent BB10. The violinist continued to lead guests into the main room where they were greeted by Cirque-U-L’air aerial dancers who stunned the crowd with their performance. The evening was complete with a live band who showcased their versatility by performing an array of music from classic rock to current hits. Their impressive performance had the executives dancing late into the night.