BUD LIGHT SENSATION
WHAT
Sensation is an indoor electronic dance music event which originated in the Netherlands and is now located throughout Belgium, Canada, Czech Republic, Great Britain, Italy, Netherlands, Russia, Ukraine, Turkey, United States, Brazil, Chile, Denmark, Germany, Korea, Romania, Serbia, South Africa, Switzerland, Taiwan, Thailand, India, and the United Arab Emirates.
WHERE
Toronto, Canada
WHEN
June 2013
WHO
Bud Light Sensation // Veritas Communications
HOW
In June 2013, Bud Light Sensation made its debut in Toronto and we partnered with Bud Light and Veritas Communications to enhance the buzz around the event launch. We leveraged our Strategic Marketing services by presenting two local brand ambassadors to help spread the exposure in the city of Toronto and invite key influencers to the Sensation launch party. We also executed a social media campaign promoting the event, which included local DJs releasing the official Sensation DJ lineup via a live twitter campaign.
